The Sound of Color: Yellow

Often determined by wavelength, some research indicates color is more accurately calculated by frequency, a measure of sound. If sound reverberates color, how can this influence your creative? Sir Isaac Newton is first credited with correlating yellow with the note “E”. Striking a major key like a trumpet, yellow can be heard as grand fanfare or a…

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The Sound of Color: Orange

Often determined by wavelength, some research indicates color is more accurately calculated by frequency, a measure of sound. If sound reverberates color, how can this influence your creative? Orange is likened to the sound of a baritone bell or even a viola. It has a strong, but warm sound and imbues the surrounding world with…

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The Sound of Color: Green

Often determined by wavelength, some research indicates color is more accurately calculated by frequency, a measure of sound. If sound reverberates color, how can this influence your creative? According to renown artist Wassily Kandinsky, green sounds like the deep tones of a violin. Generally not perceived as a ‘loud’ or brash color, most shades of…

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The Sound of Color: Blue

Most often, color is considered by wavelength. However some research indicates color can be more accurately calculated by frequency, a measure of sound. This begs the question: Does sound reverberate color in the way light reflects color? And if so, how can this influence your creative? Researchers have documented loud noises, strong odors and even…

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Remembering A True Icon

I grew up watching Betty White and eventually got to work on a number of promos that featured her. A brilliant talent, her timing and sharp wit matched her joie de vivre. Among my favorite spots with her is this Promax award winner for the buzzer network. Image courtesy of Buzzr Network.  

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