Archive for May 2021
Art Direction in the Third Dimension: Modeling and Lighting
3D is made modern for 2021 in combination with custom illustrations and experimental typeface. Beyond hyperrealistic aesthetics, 3D boasts the ease to explore a variety of camera angles and animation speeds, making it advantageous for studios. Transforming your design into a robust reality, virtual or otherwise, depends heavily on modeling, texturing, and lighting. Modeling and…
Read MoreArt Direction in the Third Dimension: Typography
Over the last few years designs began shifting away from the clean, flat text prevalent through most of the 2010’s. Titles opening in vivid 3D then flattening out as camera angles change are evolving into animated virtual realities. 3D forms wield surging appeal with designers and viewers alike. Typography in particular is adding on to artistic,…
Read MoreColor EQ: Black
The only ‘color’ not on the color wheel, black absorbs all color. It is also crucial for all color variation in hue. Often suggestive of the unknown, its powerful presence seduces, spooks, and mystifies. Black’s strength can secure protection or dominate with authority. Luxury brands employ black to signify prestige and sophistication, while culturally in…
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