Color EQ: Horror

Beyond prowling camera angles and imposing silence, horror has a distinct hue. Red. The main title for Dark Tales with Don Wildman howls with psychedelic scarlet. Filled with connotations of danger and violence, red is the color of blood, fire, and emergency. Its long wavelength seizes attention and increases heart rate. It floods the body…

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Color EQ: Fear

Our trailer for Trafficked accentuates the isolation and the unknown. Shrouded in shadows, black breeds fear. The color black is intimidating.  Arresting with authority.  Known as the power of darkness it may more aptly be considered darkness assuming power. Absorbing all light, black projects a barrier between itself and the world.  People naturally retract in…

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Color EQ: Determination

Navy blue anchors our main title for Discovery’s Deadliest Catch. With strong associations to both power and survival this deeper blue perfectly colors determination. Navy is synonymous with confidence, a backbone for crab fishermen. Nearing the hue of icy Alaskan waters, navy sets ambitions high and then collects. It projects fortitude, strength and courage. Vivid…

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Color EQ: Nostalgia

Rounding up the golden days of yesteryear is Fivestone’s title sequence for Season 10 of Alaska The Last Frontier.  A brilliant fusion of yellow and brown, gold is flush with nostalgia. Reflections of the Kilcher’s past illuminate a warm, prosperous future.  A longtime symbol of both material and intellectual wealth, golden hues highlight the family’s…

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