Archive for March 2021

Although favored by royals from the Persian to Byzantine Empires, purple holds a humble origin. Ancient dye-makers extracted snail mucus and cured it in sunlight to produce purple pigment. The shade is believed to carry divine connotations, widely representing spirituality and enlightenment. Captured by the counterculture as well, the color summons unconventional artistry. Purple is…

Abundant in nature, green is most associated with growth, vigor and peacefulness.  Studies from the American Psychological Association reveal the restorative capacity of green. Imbued with life, green environments are proven to soothe and help people repair from cognitive wear and tear. Both green interiors and window views of greenery boost concentration and spur learning.…

Dubbed yellow-red until the 16th century, orange received its current name with the introduction of orange trees to Europe from Asia.  By the 21st century, studies in Psychology Today found the scent of oranges reduce anxiety.  This may be why the color is demonstrated to boost aspiration, enhance feelings of contentment and aid in decision…

The most visible of all colors: Yellow. It is immediately attention grabbing, but can fatigue eyes due to high light reflection. Energizing, some studies conclude yellow boosts metabolism. It is also believed to influence the left brain which aids analytical thinking. Beyond the physical effects of color, yellow brings a host of emotion to creative…