Color EQ: Excitement

Orange sizzles year-round summer heat in our online branding package for Baywatch Remastered on Roku. Exhilarating and vibrant, it sounds the alarm for excitement. Color studies emphasize exposure to orange can increase levels of socialization and oxygen supply, heighten sense of activity, and enhance confidence. Boasting assuredness, this high visibility hue draws attention with ease.…

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Color EQ: Perseverance

We washed the main title for Season 13 of Alaskan Bush People in hues of blue. According to Psychology Today, the color blue makes us feel more comfortable. The presence of blue tends to lower heart rates, blood pressure, and even body temperature. This steadying of emotion and purpose leads blue to persevere. The Brown family’s most…

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Color EQ: Anxiety

Research dating from the 1930s and on demonstrate the influence of color on the endocrine system, which curates mood. Fivestone’s concept and animation for Buried Worlds With Don Wildman hosts imminent apprehension alongside uncharted fear. In one word: Anxiety. The wavelength of yellow is long and stimulating. This heightened emotional stimulus affords yellow a notably…

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Color EQ: Anticipation

Colors stimulate our nervous system, influence mood, and provoke reactions. Our Open for Ball Hogg on Netflix arouses one main emotion. Anticipation. A union of pleasure and anxiety. Holding the tension of uncertainty, heavy black backgrounds exude the suspense and stress of delay while maintaining edgy charisma.  Blue light strobes the audience with energy generated from its…

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Color EQ: Black

The only ‘color’ not on the color wheel, black absorbs all color. It is also crucial for all color variation in hue. Often suggestive of the unknown, its powerful presence seduces, spooks, and mystifies. Black’s strength can secure protection or dominate with authority. Luxury brands employ black to signify prestige and sophistication, while culturally in…

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Color EQ: Red

The boldest of primary colors, red demands attention. It lacks all subtlety and is, therefore, often used to signal caution, danger, and STOP! Red is the color of passion, whether love and desire or anger and revenge. Researchers concluded that athletes outfitted in red outperform the competition in part, because red raises our pulse and…

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Color EQ: Indigo

Vibrant indigo elevates feelings of serenity and safety. An over-abundance of the hue can countersway, becoming aloof, lonesome, or fragile. Equally favored by men and women, blue interiors can increase the time shoppers spend in a store, and blue lighting is shown to reduce heart rate, street crime, and suicide. This color is as dynamic…

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Color EQ: Teal

Teal inspires individuality, sophistication, and a sense of rejuvenation. While dignified, this shade keeps an open mind. A harmony of America’s two favorite colors, blue and green combine to forge a hue both healing and high-spirited. Interestingly, the color gleans its title from the common teal. This duck has a bold teal stripe above its…

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Color EQ: Purple

Although favored by royals from the Persian to Byzantine Empires, purple holds a humble origin. Ancient dye-makers extracted snail mucus and cured it in sunlight to produce purple pigment. The shade is believed to carry divine connotations, widely representing spirituality and enlightenment. Captured by the counterculture as well, the color summons unconventional artistry. Purple is…

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Color EQ: Green

Abundant in nature, green is most associated with growth, vigor and peacefulness.  Studies from the American Psychological Association reveal the restorative capacity of green. Imbued with life, green environments are proven to soothe and help people repair from cognitive wear and tear. Both green interiors and window views of greenery boost concentration and spur learning.…

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