The Sound of Color: Red

Often determined by wavelength, some research indicates color is more accurately calculated by frequency, a measure of sound. If sound reverberates color, how can this influence your creative?

Red has the lowest frequency of the colors. Experienced as a loud trombone, saturated red tones are powerful and low. ‘Pink Noise’ makes use of these comforting rumbles, amplifying red’s low frequencies and diminishing higher frequencies. The sound is likened to heavy rainfall or ocean waves; the iconic red swimwear and sunsets of Baywatch roaring the Pacific’s anthem.

Research shows listening to these low frequencies while sleeping can increase slow wave activity in the brain, improving deep sleep and memory. Flashback to Baywatch Hawaii Remastered streaming now on Amazon Prime.

 

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New Business:
Emily Bertrand
Client Relations

Creative:
Brent Quinones
Co-Owner, Executive Producer

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