Often determined by wavelength, some research indicates color is more accurately calculated by frequency, a measure of sound. If sound reverberates color, how can this influence your creative?

Intense and steady, Kandinsky experienced violet as a bagpipe or English horn. Purple is reportedly heard as a minor key. Its sound can be considered discreet and profound, which may lend the hue its regal acclaim. The high frequencies featured in purple noise have even been useful in treating tinnitus of the inner ear.

As part of the secondary color triad, violet is ambitious, yet poised behind the lively orange Buzzr logo. The vibrant grape backdrop rebounds the Buzzr and hints at the winnings and wagers you await.