On screen text isn’t just informational—it’s emotional, directional, and downright cinematic. Dynamic typography has officially taken center stage, shaping how promos, trailers, and in show graphics grab attention and deliver impact.

One standout example? ABC’s What Would You Do?. The show’s type treatment is a tone-setter with oversize type and unapologetic color!

A major storytelling tool, type punctuates punchlines in comedy promos, escalates suspense in thriller trailers, and anchors brand identity across marketing campaigns.

And audiences notice. Bold, animated typography can stop the scroll, spike engagement, and reinforce the voice of a series before a single line of dialogue is heard. It’s attention-grabbing, emotionally resonant, and highly shareable—exactly what modern marketing calls for.