The world lost another icon in the passing of the legendary NFL coach, larger than life broadcaster and video game mastermind John Madden.

The Al Michaels John Madden Sunday Night Football campaign for NBC is still a highlight of my career. As a football fan and kid who grew up playing Madden on Sega Genesis, this was the dream project. The campaign won several awards, but let’s face it, John did all the heavy lifting. The cameras rolled and he answered questions in a way only John Madden could answer. We added music and b-roll to match the energy of John’s exhilarating calls and Hall of Fame plays.