The boldest of primary colors, red demands attention. It lacks all subtlety and is, therefore, often used to signal caution, danger, and STOP! Red is the color of passion, whether love and desire or anger and revenge. Researchers concluded that athletes outfitted in red outperform the competition in part, because red raises our pulse and respiratory rates along with stimulating energy, confidence and enthusiasm.

Red is on the radar with Fivestone’s main title design for the Discovery Channel’s hit Deadliest Catch. For the Season 17 Time Bandit special a crimson title asserts peril above the turbulent sea. A fight or flight response takes sides with this emphatic, scarlet text. The dense color and weight symbolize the rigid strength, raw spirit, and rowdy spunk required to engage the winter waves.

Cut through the red tape to view Deadliest Catch Season 17 now on Discovery+ or catch the new season weekly on Discovery Channel.