Great marketing gets attention. Great experiences make people part of the story.

When we helped launch a global food brand built around one of the world’s most recognizable chefs, the mission was bigger than creating a beautiful channel identity. We needed to make audiences feel something. The color, motion, editing, and sound all introducing the sensation of cooking before viewers ever stepped into the kitchen.

Audience engagement doesn’t have to stop at the screen. Fresh envisioned a food truck pop-up to raise awareness for Samsung TV Plus and promote the new Jamie Oliver channel. Partnering with Samsung, they produced a two-day activation centered around a delicious food truck at Granary Square King’s Cross. The combination of tangible tastiness along with the visual campaign was so popular it saw 1451 interactions across two days handing off 2,800 tacos. Even Cannes MIPCOM was hooked, awarding The Jamie Oliver Channel the first ever Single-Brand FAST Channel of the Year award.

Media can spark curiosity. A real-world experience can turn that curiosity into connection. Think bold on-screen creative paired with pop-up experiences that invite people to taste, touch, participate, and share. One creates the invitation. The other makes the memory.
A campaign becomes a conversation. A brand becomes an experience. And an audience becomes a community.

The opportunity is to make every touchpoint work harder, connecting the digital world to real life in ways that feel natural, memorable, and worth talking about.
Our work bringing a global culinary brand to life earned international recognition, but the bigger takeaway goes beyond awards: The strongest brands don’t just show up in people’s lives. They give people a reason to show up, too.

Twenty years in, we still believe the best marketing doesn’t just serve up a message. It brings people to the table.