As FAST platforms expand, tailored music plays a key role in boosting viewer engagement, shaping brand identity, and enhancing content appeal. Custom tunes match the tone of the content and target specific demographics to create a personalized experience. Cue our playful rap, which lends The Price Is Right a distinct, modern and memorable feel.

Custom music also smooths transitions between content and ads, preventing those jarring audio shifts that can turn viewers off. By aligning the music’s style and energy with the content, ad breaks feel more seamless, keeping viewers engaged and reducing the chances they’ll tune out.